ASOS x Reebok Classic Collaboration

ASOS teamed up with Reebok to create a limited edition collection uniting the premium ASOS White womenswear line with the iconic Reebok Classic.

The brief was to create a unique and shareable event that promoted the collection to the target customer base.  We designed a digital experience using projection mapping technology. Taking inspiration from the seven individual patterns and textures, the venue was transformed into a fun and immersive experience for over 100 influencers and media.