A/W2018: Lost in Tokyo


The Bulb | Lost in Tokyo - Schuh

The schuh press team asked for a creative concept for the Autumn/Winter 2018 press day in central London to preview their upcoming collection to target media and influencers.

Inspired by our own travel experience, we created an experience based on the eclectic mix of traditional and modern found in downtown Tokyo, building an immersive experience which displayed the shoes in a fun and unique way.

Using cutting edge projection mapping technology and bespoke builds, we transformed a Central London gallery into the busy streets of Tokyo, showcasing the collection of shoes in an array of innovative builds including a branded sushi bar, vending machines and street signage. Guests could share their experience on social media through a Japanese inspired Green Screen booth.